You may provide information to us when you visit one of our websites, including any website where this Policy is posted, and any subdomains or mobile versions (collectively, the “Site”), use one of our mobile applications (the “Mobile App”), or interact with our other on-site or web-enabled technologies, such as on premise WiFi, Bluetooth beacons and interactive kiosks. We may refer to the Mobile App, Site, and these related web-enabled technologies, electronic and/or digital products or services collectively as our “Digital Services.”
Please note: This Policy does not apply to information collected by third parties, for example, when you purchase a ticket from a third party ticketing provider through links on our Digital Services, visit a third party website, or interact with online advertisements. Please take a moment to review the privacy policies of third-party sites before you disclose information to them, as we cannot be held responsible for their actions with regard to your information.
WHAT INFORMATION DO WE COLLECT AND HOW DO WE USE IT?
We may collect personal and other information about you when you use any of the Digital Services, as described below. “Personal Information” is information which can be used to distinguish or trace an individual’s identity, such as their name, mailing address, email address, etc. whether used alone, or when combined with other personal or identifying information which is linked or linkable to a specific individual.
We typically collect Personal Information and other data from you, and use that information in the following ways and as otherwise set forth in this Policy or otherwise communicated to you from time to time (subject to your consent when required by applicable laws). Please note, any information collected under this Policy may be associated with other information about you, whether by us or a third party service provider. For example, we may from time to time obtain data from third parties such as business partners or other companies and append it to existing user data to add more detail to the information we have about you.
When you register on the Digital Services
If you sign up for newsletters, emails and other offers.
If you contact us through the Digital Services.
When you make a purchase.
Some of our Digital Services may enable you to buy tickets or make other purchases. Some purchases on our Digital Services or on our premises are handled directly by the Association and others are managed and processed by a third party service provider. We or third party service providers may collect Personal Information when you make purchases through our Digital Services, by telephone, or at our events and venues. For example, we or our third party service providers may collect your name, email address, phone number, mailing address, payment account information, security codes, other Personal Information that may be required to process your transaction, and other information depending on the purpose for which the Personal Information was provided. If you are purchasing tickets through third parties on our Digital Services, some or all of your purchase may be processed by a third party, tickets may be issued and managed by that third party, and your Personal Information will be subject to the policies of that third party.
We or the third party service provider use purchase information in order to administer, manage and correspond with you about your purchase, and may also add your Personal Information to either of our databases in order to inform you of upcoming events, offers or other information that may be of interest to you. We or a third party service provider may also collect and store your purchase information and associate it with other Personal Information held about you in order to personalize the services and relevant offers.
If you use our Mobile App.
Many of the Association’s venues or events have Mobile Apps associated with them. If you download and use our Mobile App, we or third party service providers may collect information through that Mobile App, including the Personal Information and other registration, login, or payment information you choose to provide; information about your device (such as your IP address, OS, device model, your device’s proprietary advertising identifier;) and information relating to how you use the Mobile App (such as the content you view, ads you click, and purchases you make.) When you consent to our Mobile App’s use of location services, or otherwise depending on the settings on your mobile device, we or third party service providers may collect the precise location information provided by your device, including data provided by your GPS, WiFi, or otherwise obtained when the Mobile App or your device interacts with a beacon at our locations or events, and/or at selected third-party locations.
We collect the information primarily to facilitate the functionality of our Mobile App and deliver valuable, entertaining content to you. For example, we collect your registration and payment information so we can show you content that interests you and to process transactions on your behalf. We may collect your device’s location in order to show you offers or features available near you at our venues or events , to deliver more relevant information and ads, and to better understand how users interact with our venues or events . We may combine data we collect through our Mobile App with other information we hold about you so that we can personalize or improve the relevance and quality of the services we provide you.
If you enter a contest, sweepstakes or other promotion.
When you post comments or other content on our Digital Services.
Our Digital Services may enable users to post comments or other content online. We typically collect your name, email address, and website when you post content on our Digital Services. We may use this information in connection with your postings, or to contact you about a post you have made. Please be aware that your name, website and any other information you provide in a comment box or similar field on our Digital Services, including any additional Personal Information, may be made public as soon as you post it on our Digital Services. We do not screen comments or other postings for personal or inappropriate information.
If you post a comment or content to social media that references our official accounts, your comment or content may appear on our Digital Services. We may receive certain Personal Information or other data if and to the extent provided to us by the social media platform. See those those third party providers for more information.
When you complete a Survey.
When you apply to be a vendor, volunteer or employee.
We may allow you to use our Digital Services to apply to be a vendor, volunteer, or employee at one of our venues, events or festivals. If you choose to apply, we will collect the Personal Information and other information required to process your application; typically, your name, address, telephone number, email address, and certain additional information relevant to the position or placement (such as your work history, information about your products/services, etc.). A third party service provider may collect this information on our behalf and share it with us, so please be aware of any additional policies that may apply to the information you provide in the application. We will use this information as necessary to process your application, contact your regarding this or other future application/vendor/work opportunities, and other related matters.
Cookies, tracking, and interest-based advertising.
If you wish to take steps to opt-out of tracking by certain online advertisers, you can visit the Digital Advertising Alliance’s opt-out page at http://www.aboutads.info/choices or the Network Advertising Initiative at www.networkadvertising.org/optout_nonppii.asp. Please note, most modern browsers include a “do not track” feature that may help protect your privacy. However, because there is not yet a defined response to do-not-track requests, our Site does not respond to your browser’s do-not-track request.
Automatic collection when you access our Digital Services.
We may log click-stream or similar data for purposes of system administration, to improve our Digital Services, to report aggregate information to our advertisers, and other uses related to the Digital Services. Click-stream data is information collected when you request pages from our Digital Services, and may include information such as the page served, the time, the source and type of browser making the request, the most recent page view, what you clicked on in order to arrive at our Site, and other non-Personal Information. This data helps us analyze how visitors arrive at our Digital Services, what type of content is most popular, what type of visitors are interested in particular kinds of events, content, advertising, and the like. We may associate click-stream, shopping cart, ticket purchase (whether complete or incomplete) and other similar data with other information we hold about you so that we can personalize or improve the relevance and quality of the services or information provided.
When you access our wifi on-premise network
As part of our effort to provide an unparalleled customer experience, we may provide on-premise wifi for use by our guests. This wifi network is provided on our behalf by a third party service provider, which may request your email address in order to access the wifi service. When you use the wifi network, our service provider may collect information included in http headers and other common routing, device and network information such as your: MAC address; IP address; the model/version of your device and associated hardware and software (including your browser, OS, and other applications); URL requests sent over HTTP; the domains you access; mobile app servers with which you connect; as well as other unique identifiers used to determine whether you are a unique or return user, and other information about your use of the wifi network. The service provider may share with us a list of such information in raw or aggregate form. We and our service provider may use this information to: understand the usage dynamics of the service; to improve the quality of service and for other network/performance management functions; and to determine which sites and applications are most used by our guests. Further, we may use any such information as part of our marketing and promotional activities, including by linking such information to other information we may hold about you.
Please note, we do not collect the contents of the communications you send or relating to activity within the applications you use. You may be able to limit the information you make available through the use of encryption, for example, by connecting through a VPN or over HTTPS. By using our wireless network, you consent to our collection of the information described in this section. If you do not consent, you may not use our on-premise wifi network.
We may collect data from physical proximity beacons, RFID bracelets, or similar tracking technologies located in or near our venues or events, or (through partnerships with local businesses or entities) in other locations visited by users of our Digital Services. Proximity beacons emit radio signals and detect when a device enters a specific area. RFID bracelets (such as those worn by attendees at our festivals) each have a unique electromagnetic tag that can be read by a scanner. Through our use of RFID or beacon technologies, we may collect data about your location and other contextual data when you are near a beacon or when your RFID bracelet is scanned. Further, if your device preferences allow us or our Mobile App access to location services, we may collect information about the precise location of your device in or near our festivals, programs, and/or other events, including data from each of our or our partners’ beacons, wifi access points, or other location services with which you interact. This information may be collected when you are using one of our Mobile Apps and, periodically, in the background.
We typically use this information to send you relevant, targeted advertisements or offers (for example, a discount on food purchases near our event;) to analyze and improve our guests’ experience at our events; and to determine which events and services guests visit. We and any third parties enabling these features may store location data and combine it with other information we hold about you, including your customer profile. You may disable your mobile device’s communication with location services or proximity beacons by disabling the appropriate network interface (such as wifi or Bluetooth,) modifying your preferences for location services through your OS, or as otherwise described below.
Other sources of Personal Information or data.
THIRD PARTY SITES AND SERVICES
WITH WHOM MAY WE SHARE YOUR INFORMATION?
Information we collect may be shared with a variety of parties, depending upon the purpose for and context in which that information was provided. We reserve the right to share your Personal Information with any of our current or future affiliated entities, subsidiaries, and parent companies. We may also share your Personal Information and other information with trusted third parties for marketing, advertising, or other commercial purposes, and we may occasionally allow third parties to access certain Digital Services for marketing purposes. In addition, if you purchase a ticket on our Digital Services or through links we provide, your Personal Information may be shared with trusted third parties in accordance with this Policy.
We may, without your consent, share Personal Information and other data with service providers who provide certain services on our behalf, or in the other circumstances noted below. For example, we may share certain Personal Information we collect with third parties such as providers of data hosting or processing services, payment processors, or other service providers. We also reserve the right to share any information we possess or data derived from it with service providers or others if such information has been reasonably de-identified.
In the event that we go through a business transition, such as a merger, acquisition, liquidation or sale of all or a portion of our assets, customer data, including Personal Information, will, in most instances, be part of the assets transferred, or may be disclosed (subject to confidentiality restrictions) during the due diligence process for a potential transaction.
WHAT CHOICES DO I HAVE ABOUT THE COLLECTION, USE, AND DISCLOSURE OF MY PERSONAL OR OTHER INFORMATION?
It is possible for you to use some of our Digital Services without providing any Personal Information, but you may not be able to access certain features or view certain content. You may, to the extent such information is shared, opt out of having your information provided to third parties for marketing or other commercial purposes, and opt out of additional marketing or promotional communications from us. Please note, if you do not wish for us to provide certain information to one or more of our service providers, we may be unable to complete a transaction you request.
You can unsubscribe from all email newsletters or similar communications by clicking on the unsubscribe link in every email. You can instruct us not to provide your personal information to these third parties by sending an email to firstname.lastname@example.org with “REMOVE THIRD PARTIES” in the subject line. If you receive a communication from a third party and you do not wish to receive future communications from that party, you should also tell them to remove you from their marketing list. You may control or limit information we collect using proximity beacons or other location services and networks by changing your preferences in your device’s location services preferences menu, or through your choices regarding the use of Bluetooth, WiFi, and other network interfaces you may use to interact with our Digital Services. However, please note that use of RFID bracelets or other devices may be required in order to attend or participate in certain events.
Please note, if you do not wish for us to provide certain information to one or more of our commercial service providers, we may be unable to complete a transaction you request. You can unsubscribe from all email newsletters or similar communications by clicking on the unsubscribe link in every email. You may opt out of all information sharing with third parties for marketing purposes (if any) by contacting us at the address or email below.
HOW CAN I ACCESS OR UPDATE MY PERSONAL INFORMATION?
You may access or update any Personal Information we hold about you by sending a letter or email using the contact information listed below. We will respond to reasonable requests for access or revision and will provide access to the extent required or allowed by law. However, we may decide not to grant access or make revisions where the burden or expense of providing access would be disproportionate to the risks to the individual’s privacy in any given case, or when the rights of others would be violated by granting the access.
To obtain a list of the Personal Information that the Company holds about you, or for residents of California (as required by California law) any Personal Information the Company has disclosed about you to third parties for direct marketing purposes during the preceding calendar year, please send a written, signed request to: American Cultural Tourism Association Attn: Marketing Department, 3420 E. Vickery Blvd, Fort Worth, TX 76105.
WHAT SECURITY PRECAUTIONS DO YOU TAKE TO PROTECT MY PERSONAL INFORMATION?
We have implemented reasonable security measures to safeguard the Personal Information you provide us. However, please keep in mind that we cannot be liable for the actions of third parties to whom we may transfer your Personal Information in accordance with this Policy, or third parties to whom you directly provide your Personal Information (such as when you purchase a ticket from a third party through links on our Digital Services). Furthermore, please remember that “perfect security” does not exist on the Internet, and accordingly we cannot provide any guarantee that your Personal Information or any other information you provide us will remain secure.
GUIDELINES FOR MINORS
Our Digital Services are neither directed at nor intended for use by minors. Further, we do not knowingly collect Personal Information from minors. If we learn that we have inadvertently done so, we will promptly delete it. Do not access or use the Digital Services unless you are 18 years old or older or under the supervision of your parent or guardian.
LIMITATION OF LIABILITY
By providing us with any Personal Information you expressly and unconditionally release and hold harmless the Company, its parents, subsidiaries, affiliates, related companies and their respective shareholders, owners, members, directors, officers, employees and agents (collectively, the “Releasees”) from any and all liability for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected Personal Information. In addition, we cannot be held liable for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your Personal Information by any third parties who receive your Personal Information. We make no representations or warranty regarding any third-party’s use, collection or disclosure of your Personal Information.
By using any of our Digital Services, you consent to the terms of this Policy. We may change this Policy from time to time. Any changes will be posted on this page (including the effective date for any revised policy). Accordingly, we recommend that you consult this page frequently so that you are aware of our latest Policy. Your continued use of our Digital Services constitutes your acceptance of any revised Policy.
If you have any questions about this Policy, our privacy practices, or your dealings with our Digital Services, please contact:
American Cultural Tourism Association
3420 E. Vickery Blvd, Fort Worth, Texas 76105
NOTICE FOR CALIFORNIA USERS.
Under California Civil Code Section 1789.3, California the Site users are entitled to the following specific consumer rights notice: The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 North Market Blvd., Sacramento, CA 95834, or by telephone at (916) 445-1254 or (800) 952-5210.